The new album could be called a concept record, as there is a narrative thread that connects the twelve tracks, but singer/guitarist and songwriter Toby Jepson, prefers to call it a 'protest' record and describes the new materials as 'political' but not of the sort that seeks to hammer the message home, more of a reflection of his take on where the world and we are. Jepson admires and draws influence from storytellers like Elvis Costello, David Bowie and Queen - artists who could pass on their message through their storytelling craft.
A short film will run alongside the album, with four video tracks standing alone and also being able to run together as a whole. The film traces the narrative of the album. The first video will be for the track “Joke’s On You” and can be viewed here.
